Generation Y facts and figures
April 25th 2008 06:40
Every few months I like to compile some information on what defines Generation Y and why certain criteria is used or discarded when putting together a definition. You see the debate of whether the generations actually exist or not rages ever on and I like to keep up with it all so I know who I'm meant to be reporting on.
Until 3 seconds ago, I maintained that Gen Y was persons born between 1976 and 1990. The Australian Bureau of Statistics (ABS) has other ideas. If you believe them, the people I should be keeping tabs on came into this world between 1982 and 2000. Don't look too closely at those numbers or you'll see that with such a discrepancy, someone’s clearly off the mark by miles.
My future employers and I however, do agree that terrorism, the environment and the internet are responsible for defining Gen Y. For a comprehensive look at what the ABS thinks Generation Y is click here.
Others however, are hell-bent on understanding my peers and I so that they can do the unthinkable- market to us. *shivers* The devil is indeed in the details. Lucifer must work long and hard to come up with ever new and creative ways to make us think there is a void in our lives that can only be filled with stuff. Look, I've found a transcript of the Devil's plans to corrupt and exploit us. Here we're likened to Gen X. We're described as growing up too soon and as being apathetic through and through. Well good luck marketing to us- I hope our lack of concern drives you to madness long before you find a way to make me feel I need to buy something in order to feel good about myself. Return to the pit from whence you came.
I think I shall leave it there for this session, you know, give you some time to digest the information and draw your own conclusions. I'm off to finish an assignment.
Until 3 seconds ago, I maintained that Gen Y was persons born between 1976 and 1990. The Australian Bureau of Statistics (ABS) has other ideas. If you believe them, the people I should be keeping tabs on came into this world between 1982 and 2000. Don't look too closely at those numbers or you'll see that with such a discrepancy, someone’s clearly off the mark by miles.
My future employers and I however, do agree that terrorism, the environment and the internet are responsible for defining Gen Y. For a comprehensive look at what the ABS thinks Generation Y is click here.
Others however, are hell-bent on understanding my peers and I so that they can do the unthinkable- market to us. *shivers* The devil is indeed in the details. Lucifer must work long and hard to come up with ever new and creative ways to make us think there is a void in our lives that can only be filled with stuff. Look, I've found a transcript of the Devil's plans to corrupt and exploit us. Here we're likened to Gen X. We're described as growing up too soon and as being apathetic through and through. Well good luck marketing to us- I hope our lack of concern drives you to madness long before you find a way to make me feel I need to buy something in order to feel good about myself. Return to the pit from whence you came.
I think I shall leave it there for this session, you know, give you some time to digest the information and draw your own conclusions. I'm off to finish an assignment.
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If only! What most people don’t seem to challenge in all this is that free education didn’t come in until after Gough Whitlam won the election in 1972. University prior to that time was for the smartest only by scholarship and bursaries. By the time university was free, most boomers had already established themselves in trades and white collar professions. Many did go to complete university as mature age students of course. Many women, although not all, chose to train for careers that would allow them time off to have children such as nursing, teaching and secretarial work. Day care was not available and society still expected women to stay at home with their children in their early years.
I have many nieces and nephews that classify as Gen Ys and I see more similarity with my generation than difference. Many of us worked a few jobs to save up and take off overseas for a few years, to much opposition (and envy) of our parents who had scraped and scrounged to buy themselves a home for a family. My nieces and nephews are all very savvy in their own way. They may display traits of over-confidence at times, but if I was to name a flaw, apathy would not be one of them.
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