Let's hug trees
September 26th 2007 09:38
Ah, the environment; the hot topic of the 21st century and the latest thing for companies to keep in mind when marketing their goods. Lovely, so if Mother Nature is being peddled as the latest topic of interest and 'sustainable development* is cropping up in more building reports, what does this mean for tomorrow's leaders? Are they all going to be greenies? Well to understand where we're headed I think we should take a look at where we've come from.
The environment; kind of like background noise in a movie, we were vaguely aware of it while growing up but never really gave it much attention. There was something called 'climate change' that came up occasionally but it was supposed to make its presence known in a hundred years or so, so it wasn't really our concern. That was then, back when we were little and care free but this is now- 2007 when political campaigns are riding on one's stance on the environment and celebrities are throwing their weight behind the cause. Cars are marketed as carbon neutral and plastic shopping bags are on the decrease. What this means is that the environment is being integrated into our daily lives and thoughts. As awareness grows, so does consumption and prices of things like energy efficient light bulbs are likely to fall because there is more profit to be made form selling cheaply to any.
So what's Generation Y's stance on the environment? Well we're not going to be tree hugging radicals because we won’t need to. With the environment being a mainstream issue it'll be easy to speak about it and be taken seriously. Yes, we understand its importance and we're willing to tread lightly so as not to leave any more carbon footprints. After all, with prices falling and availability increasing, it won't be a hassle to locate and consume environmentally friendly products.
*Sustainable development is defined as development that meets the needs to today without compromising the needs of tomorrow.
The environment; kind of like background noise in a movie, we were vaguely aware of it while growing up but never really gave it much attention. There was something called 'climate change' that came up occasionally but it was supposed to make its presence known in a hundred years or so, so it wasn't really our concern. That was then, back when we were little and care free but this is now- 2007 when political campaigns are riding on one's stance on the environment and celebrities are throwing their weight behind the cause. Cars are marketed as carbon neutral and plastic shopping bags are on the decrease. What this means is that the environment is being integrated into our daily lives and thoughts. As awareness grows, so does consumption and prices of things like energy efficient light bulbs are likely to fall because there is more profit to be made form selling cheaply to any.
So what's Generation Y's stance on the environment? Well we're not going to be tree hugging radicals because we won’t need to. With the environment being a mainstream issue it'll be easy to speak about it and be taken seriously. Yes, we understand its importance and we're willing to tread lightly so as not to leave any more carbon footprints. After all, with prices falling and availability increasing, it won't be a hassle to locate and consume environmentally friendly products.
*Sustainable development is defined as development that meets the needs to today without compromising the needs of tomorrow.
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