Generation Fast Food
October 10th 2007 07:05
What can we say about the relation between the second last generation of the alphabet and fast food? A lot of stuff really, so each to his own 'cause I'm not going to bother myself with typing it all up. Excellent, great journalism skill on my behalf, I can see this post is shaping up to be a real corker- full of information. Ha-ha, that's funny. But seriously, exactly how integrated are fast food and average Gen Y lives? A fair bit apparently, one survey conducted in Chicago found that the average Gen Yer ate out 24 times a month. Yikes, I guess that makes me abnormal, but that's hardly a revelation.
What else is known about Gen Y and fast food? Well it seems brand loyalty is next to non-existent. What's that, your sore has been operating for 500 years and my family has bought from you for generations? I don't care, you store's over there and I'd have to walk to get to it. I'm sorry mate, but if it's not in arms reach I'm not after it. For us the emphasis is on the food being fast, and not on the fact that it’s food. Actually come to think of it, chances are its more preservative and wrapping than anything else but hey, let's not trouble ourselves with that highly plausible possibility. We don't care what it's made of; we just want to eat it- now. Brand what now? How the Hell stole my French fries?
But it's not all doom and gloom now... well not as much as it used to be. See now we've got Subway, the pioneer of healthy fast food goodness. McDonalds, not wanting to lose it’s strangle hold on the market then brought out its Healthy Choices Menu. Seven Eleven now has gourmet wraps and someone (possible Seven Eleven again) has the Munch healthy options range. Couple this with the health craze that's been booming for some time and we've got some healthy food to go that's making its way into the highly inoculated and preservative- rife bodies of Generation Fast food- I mean, Y. *shifty eyes*
Now, for the strangest reason I've developed a craving for cheese, so while I go downstairs to raid the fridge please feel free to browse my one and only source for this post. Mmmm cheese.
What else is known about Gen Y and fast food? Well it seems brand loyalty is next to non-existent. What's that, your sore has been operating for 500 years and my family has bought from you for generations? I don't care, you store's over there and I'd have to walk to get to it. I'm sorry mate, but if it's not in arms reach I'm not after it. For us the emphasis is on the food being fast, and not on the fact that it’s food. Actually come to think of it, chances are its more preservative and wrapping than anything else but hey, let's not trouble ourselves with that highly plausible possibility. We don't care what it's made of; we just want to eat it- now. Brand what now? How the Hell stole my French fries?
But it's not all doom and gloom now... well not as much as it used to be. See now we've got Subway, the pioneer of healthy fast food goodness. McDonalds, not wanting to lose it’s strangle hold on the market then brought out its Healthy Choices Menu. Seven Eleven now has gourmet wraps and someone (possible Seven Eleven again) has the Munch healthy options range. Couple this with the health craze that's been booming for some time and we've got some healthy food to go that's making its way into the highly inoculated and preservative- rife bodies of Generation Fast food- I mean, Y. *shifty eyes*
Now, for the strangest reason I've developed a craving for cheese, so while I go downstairs to raid the fridge please feel free to browse my one and only source for this post. Mmmm cheese.
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Comment by KylieW
Celebrity Obsession
Hmmm....after reading this post, I'm suddenly feeling a little bit hungry.
Comment by Wynona Lavota
Generation Y Life