Organic food- who gives a stuff?
August 30th 2007 09:22
Looking good, keeping fit, not dying of heart disease-pretty much the average message we get when we turn on the TV or buy almost anything to eat. Sensational, we're moving towards being healthy and that, but there's this word that keeps popping up; organic.
According to the Oxford Pocket English Dictionary
Organic
Lovely.
So organic food is grown the good old fashioned way with soil, sunlight, shelter and water and then, when it's in its prime, it's hacked up and served to us. Excellent. But where am I going with this? Well with Generation Y's fixation on 'being healthy and that' -to quote myself- I wondered how many of us are aware of the condition Mother Nature intended her produce to be in when devoured.
Well after pestering several people, would you believe I found out they all knew the dictionary definition of organic? How sensational is that! Well done my little research rodents. But on to the next question- do you actually give stuff? Again the dears yielded results with 50% of them mentioning the immune system. Of this 50% (that's 1/2) 50% (that's 1/4 when looking at the aggregate) said they worried that the chemicals being sprayed on their spinach and antibiotics being fed to their pigs were doing them hard. It seems we're not thrilled about super bugs that are resistant to antibiotics living in us, but we're even less thrilled about having to pay through the nose for organic food that we need to drive for an hour to be able to buy. However, marketers (being the social leeches they are) have picked up on this latent demand (meaning a gap in the market) and have created affordable and accessible organic food produce. Good-E
So is a change to a completely organic diet on the cards for all members of Generation Y? Unlikely.
100% of the subjects questioned said they didn't think too long or hard about the organic contents of their diet. As long as the pesticides and what not don't poison them, it seems Generation Look At Me (as some have dubbed us) are happy (or at least willing) to consume highly medicated flora and fauna. Riveting.
According to the Oxford Pocket English Dictionary
Organic
adj. produced without artificial chemicals such as fertilisers
Lovely.
So organic food is grown the good old fashioned way with soil, sunlight, shelter and water and then, when it's in its prime, it's hacked up and served to us. Excellent. But where am I going with this? Well with Generation Y's fixation on 'being healthy and that' -to quote myself- I wondered how many of us are aware of the condition Mother Nature intended her produce to be in when devoured.
Well after pestering several people, would you believe I found out they all knew the dictionary definition of organic? How sensational is that! Well done my little research rodents. But on to the next question- do you actually give stuff? Again the dears yielded results with 50% of them mentioning the immune system. Of this 50% (that's 1/2) 50% (that's 1/4 when looking at the aggregate) said they worried that the chemicals being sprayed on their spinach and antibiotics being fed to their pigs were doing them hard. It seems we're not thrilled about super bugs that are resistant to antibiotics living in us, but we're even less thrilled about having to pay through the nose for organic food that we need to drive for an hour to be able to buy. However, marketers (being the social leeches they are) have picked up on this latent demand (meaning a gap in the market) and have created affordable and accessible organic food produce. Good-E
So is a change to a completely organic diet on the cards for all members of Generation Y? Unlikely.
100% of the subjects questioned said they didn't think too long or hard about the organic contents of their diet. As long as the pesticides and what not don't poison them, it seems Generation Look At Me (as some have dubbed us) are happy (or at least willing) to consume highly medicated flora and fauna. Riveting.
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